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Affiliate marketing
Affiliate
marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer
brought by the affiliate's own marketing efforts. The industry has four core
players: the merchant
(also known as 'retailer' or 'brand'), the network
(that contains offers for the affiliate to choose from and also takes care of
the payments), the publisher (also known as 'the affiliate'), and the customer.
The market has grown in complexity, resulting in the emergence of a secondary
tier of players, including affiliate management agencies, super-affiliates and
specialized third party vendors.
Affiliate
marketing overlaps with other Internet marketing methods to some degree,
because affiliates often use regular advertising
methods. Those methods include organic
search engine optimization (SEO), paid search engine marketing (PPC - Pay Per
Click), e-mail marketing, content
marketing and in some sense display advertising. On the other hand,
affiliates sometimes use less orthodox techniques, such as publishing reviews
of products or services offered by a partner.
Affiliate
marketing is commonly confused with referral marketing, as both forms of marketing
use third parties to drive sales to the retailer. However, both are distinct
forms of marketing and the main difference between them is that affiliate
marketing relies purely on financial motivations to drive sales while referral
marketing relies on trust and personal relationships to drive sales.
Affiliate
marketing is frequently overlooked by advertisers.[1]
While search engines, e-mail, and website
syndication capture much of the attention of online retailers, affiliate
marketing carries a much lower profile. Still, affiliates continue to play a
significant role in e-retailers' marketing strategies.
CLICKBANK - A GOOD PLATFORM TO START BUSINESS.
If you’ve made the decision to try Affiliate Marketing there’s no better place for the newbie to start than Clickbank. Clickbank is an affiliate network that offers over 10,000 different products you can sell online.Clickbank offers several distinct advantages to beginning Affiliate Marketers. Among the most important are:
► Everyone is accepted – no fee to join – no
experience required
► No need to have a Website or to know HTML coding
► All digital products – no shipping, buyers just
download and start using
► NO SELLING: Quality, responsive Sales Pages are
usually already created by the Clickbank Merchant whose program you choose to
sell. You simply direct traffic to the Merchant’s Sales Page and collect
commissions from each sale (at least that’s the concept)
► No need to create a Shopping Cart or to get a
Merchants Credit Card Processing account. Clickbank provides all those for you.
► A history of making commission payments in a timely
manner.
Just go
to www.clickbank.com
and sign up for an Affiliate Account – remember, it’s free and it’s fast. Once
at the Clickbank website you’ll see some very important information listed for
each Affiliate Product. This information includes:
► Refunds
percentage: percentage of sales that
are returned for a refund
► Commissions:
how much you get paid for making a sale
► The Product itself: A concise description of the product (view the Sales Page
)
► Sales page: Look this over carefully and ask yourself if you’d be
enticed to buy the product if you clicked an ad on the Internet and were
directed to this Sales Page.
► Gravity: A
measure of popularity among affiliate marketers
► Publisher
support: Make sure you feel
comfortable with this – you’re almost certain to need some help occasionally.
You’ll find a wealth of information at www.clickbank.com.
Be sure to read the Terms of Service and the FAQ’s. You’ll find almost all your
questions answered if you do.
Take a look at some of the Clickbank products I personally
recommend. This will give you a good idea of the wide variety of products
offered and who knows, you might just find 1 or 2 you’re interested in.
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